A Buying Behaviour Framework for SMEs

A Buying Behaviour Framework for SMEs

Eser Adı: A Buying Behaviour Framework for SMEs

Alt Baslık:

Dili: İngilizce

Yazar: Emre S. OZMEN

İSBN: 978-625-8012-07-1

Kitabın Türü: İktisadi ve İdari Bilimler

Cilt Bilgisi: Amerikan Bristol

Basım Tarihi ve Yeri: 2021 İstanbul

Kitap Boyutu: 16 x 23,5

Sayfa Sayısı: 234

Etiket Fiyatı: 85.00

Açıklama

SMEs have been recognized as important actors of commercial activity most specifically since the second half of the 20th century. Although understanding its customer potential has been named a top priority among many sectors, there is a limited body of knowledge regarding the buying behaviour of SME’s. Many studies and industry practices frame the context within corporate or individual buying behaviour, however few researchers mention SME’s. When mentioned they tend to tie with elitist attributes and consider them as small versions of big enterprises. Studies and industry practices are conformist and assume that SME’s buying behaviour consists of nothing but -ignoring impulsive tendencies- ‘normative’ or ‘conservative’ typologies. However, the lack of application makes this dichotomy untested, which is also what this book aims to scrutinize.

 

A Buying Behaviour Framework for SMEs

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