Digital Transformation: Corporate Communication in The Context of Industry 4.0

Digital Transformation: Corporate Communication in The Context of Industry 4.0

Eser Adı: Digital Transformation: Corporate Communication in The Context of Industry 4.0

Alt Baslık:

Dili: İngilizce

Yazar/lar: Mehmet KARANFİLOĞLU

İSBN: 978-625-6968-82-0

Kitabın Türü: İletişim, İktisadi ve İdari Bilimler

Cilt Bilgisi: Amerikan Bristol

Basım Tarihi ve Yeri: 2023 İstanbul

Kitap Boyutu: 13,5 x 21

Sayfa Sayısı: 132

Etiket Fiyatı: 95.00

Açıklama

The increasing digitization has brought mandatory changes in how business and communication disciplines must adapt. The evaluation of opportunities provided by digitization in corpo-rate communication will have positive effects if the benefits are well understood and appropriately used. The digitization of companies is bringing the physical world into the digital world, and corporate communication must be repositioned in this new digital world to benefit thousands of people working in the field. The author has restudied some topics from his academic studies on digitization in this book and hopes that readers can create a correct roadmap based on the concepts and findings presented.

Digital Transformation: Corporate Communication in The Context of Industry 4.0

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